Black Friday / Cyber Monday (also known as BFCM) is right around the corner. I have already started to receive marketing emails from various businesses that I like that have used a powerful marketing message—GIFTING. So many customers are not only in the market for themselves this time of year, but also to gift to others. People also need ideas for what to gift. So, as you are planning your Black Friday / Cyber Monday marketing, explain how great your product or service is as a gift, and use the powerful marketing message of gifting.
Tis the season of gifting! Who are you gifting to?